Your 'Holistic' 5-Step Launch System for Coaches Ready to Build a Profit-Generating Group Program and a Flexible, Freedom-Based Business.

***Spots are limited to 10 students

Unlock the Group Program Launch System

That demystifies the strategy, minimizes the tech & allows you to launch with a crew of besties

Your 'Holistic' 5-Step Launch System for Coaches Ready to Build a Profit-Generating Group Program and a Flexible, Freedom-Based Business.

After my 4th failed attempt launching my group coaching program, I found myself in the fetal position, ugly crying on the bathroom floor.



I had put EVERYTHING into launching Hormone Power - my money, my time, my emotions, my hopes and my dreams. I had sacrificed my weekends and my relationship to finally take a step away from 1:1 coaching. 

"Maybe it's just not meant to be," I thought to myself. Maybe it was time to give up and just accept that private coaching was the only way for me to make money in my business.

It was a devastating thought because I was overwhelmed with all my 1:1 clients. I was burnt out. I was under inspired. I knew I wanted a group program BUT four failures in a row felt like a sign from the universe that I needed to give up. 

And I did give up for a time!

For 3-months, I just accepted my fate. But the group coaching dream was still there and it was brewing beneath the surface. It got so strong that one day I decided to give it another shot.

I began looking closely at my four failed launches and analyzing why they weren't successful. I hired a coach to help me with my efforts and it became clear why I hadn't seen the results I had hoped for.

I realized my initial program had flopped because I made assumptions about my audience. I created the program that they needed and not the one that they wanted! And FYI, my friend, you can't sell someone to something that they don't actually want (even when you know it's what they need)

And I was completely ignorant of this because I created the ENTIRE program based on those assumptions rather than real, objective, measurable proof of what my audience wanted from me.

So instead of building a program based off of data, I built one based off of my perceived beliefs. And then once I launched, it totally missed the mark. 

"But wait! How can you create a program based on data when it's your first time and you have never sold it before?"

Enter the "Launch First Framework," the revolutionary process where you launch with an idea to validate your assumptions and gather data from actual clients - so you don't waste any of your precious time or money launching a program that's destined to fail. 

Using the Launch First Framework I launched my next group program, HIGH on Energy and it was a huge success! I made 7.5K with only $60 ad spend and that program went on to generate over 150K in the two-years that I ran it.

It's been three years since that first group program success and I've learned to Launch First on every single program I have run.

In 2020, I generated half a million dollars, helped hundreds of clients, built an inspiring team and created more freedom in my business than I ever thought possible. In fact, as I write this I have skied 5/7 mornings in the past week (including today!). 

That's how I know my four failed launch attempts were 100% worth it. Without them, I never would have figured out the Launch First Method and gotten to where I am today.

And coming from a job that required me to bushwack through the forest and fall on my face for 10 hours, 5 days a week - sometimes I still have to pinch myself to see if I'm dreaming!

The Launch First Formula has given me so much and, in my opinion, is the ONLY way anyone should be launching ANYTHING. It's my mission to teach this formula to you so you can avoid all my painful mistakes and have the group program of your dreams!

Kendra is a former multiple 6-figure Functional Health Coach turned online business strategist for health & wellness practitioners. She is on a mission to stop health coaches from being broke AF by helping them build BOOMING businesses they are in love with. She has currently helped hundreds of health coaches grow their practices, attract consistent clients and blow up their bank accounts.

She is the creator of the ground-breaking Health Coach Accelerator Method which turns scared, scattered and self-conscious coaches into confident, focused and high-performing health entrepreneurs. She is also the founder of the Profitable Groups System which teaches coaches to scale their income and impact with online group coaching programs. 

Kendra has been featured in Arianna Huffington’s Thrive Global, CEO Blog Nation and Authority Magazine for her expertise on sales. 

When she isn’t getting fired up about business & marketing, you will find her indulging in her love of adrenaline sports in the remote mountains of beautiful British Columbia, Canada.

I'm super fired up to bring you...

My 'Holistic' 5-Step Launch System for Coaches Ready to Build a Money-Making Group Program and a Flexible, Freedom-Based Business.

Perfect for any online coach in the health & wellness or personal development space!
health coaches - wellness coaches - mindset coaches - spiritual coaches - life coaches - fitness coaches - health practitioners

Consider Profitable Groups your VIP express ticket to quickly getting an effective & transformational program to market and putting dollars in your bank account.

Angela enrolled 8 ideal clients in her first group program launch!


  • ​Build your program quickly so you can get your program to market (and make you money) without sacrificing your personal life
  • ​Make back your investment while still in the course so you can let go of financial worry and be profitable within 10-weeks
  • Enroll your dream clients so you can get them results and change their lives
  • ​Feel confident teaching knowing that your program rocks so you can let go of worry that your program isn't good enough
  • ​Launch successfully and seamlessly, even if you have never launched a day in your life
  • ​Learn a launch method that requires limited online tech so you don't get bogged down and overwhelmed
  • Fill up your program, even if you have a tiny, little audience
  • Create a program template that can be repurposed into an online course or a membership so you don't have to reinvent the wheel
  • ​Rock your launch even if you don't have a fancy website or money to spend on ads

Transform the health of your group members so you get raving testimonials and non-stop referrals

What you learn inside Profitable Groups...

Phase 1: Your Profitable Program Design

How to create a strategic blueprint for your group

Most first-time group program developers make one of three mistakes. They create a generic program that doesn't connect, they carelessly name their program or they make an information-heavy program that omits the key components of transformation. In Phase 1, you will implement the Program for Profit Framework in which you will create a strategic program structure that will set you and your clients up for success.
  •  The compelling promise of your program
  • ​The information delivery and execution outline
  • ​A irresistible program name
  • ​A program price that helps you fill your program

Phase 2: Pre-Launch Bootcamp

Heat up your audience and build the hype

Most newbie program launchers omit the pre-launch phase altogether and then "SURPRISE" launch to their audience only to be met with confused eyes and crickets. In Phase 2, we execute the Raise the Roof Method; a calculated social media and list building game plan so not only are your people anticipating your program but they are excited to enroll before the cart even opens..
  • An effective social media content plan
  • ​A simple list building plan of action

Phase 3: The Steamy AF Sales Story

Create a simple sales page that sells

It's time to write a sales page that compels your audience to buy and become the founding members of your awesome program! Sales copy is hard and most coaches do it all wrong - leading to lacklustre enrolments and so much disappointment. In Module 3, we dive deep into sales copy and I help you write a minimalist sales page that easily and effectively sells out your group program using my Steamy AF Sales Page Script
  • An easy-to-follow template for how to write your sales page
  • ​Your payment system set up and ready to accept credit cards

Phase 4: The Enrolment Elevator

Prepare your powerful group launch plan

With your launch just over the horizon, it's time to prep your social media and email marketing strategy. In Phase 4, we execute the Enrollment Elevator Launch Plan. Prepare engaging social media strategies and write sales emails that drive email subscribers into your program.
  • A simple painless launch plan that turns warm leads to hot hot hot
  • ​Beautiful and effective sales emails written and scheduled to deliver

Phase 5: 3-2-1 Launch!

Launch Like a Big Boss

You made it! You made it! Together, all the Profitable Groups students launch under the guidance of a launch expert. Now it's time to put all your hard work into action and see the fruits of your labour. We discuss how to actively assess your launch experience and troubleshoot any issues as you go. Finally, you'll learn program execution strategies and techniques to transform your program into the industry's best!
  • A launch assessment plan to troubleshoot throughout your launch
  • ​An after-launch questionnaire so you can optimize for your re-launch
  • ​A plan for improving your program with each cohort and making it the best in your space

All 5 Phases Are Delivered Over 10-weeks with...

  • 5 x live training calls (Phase 1-5 taught to you in real time)
  • ​5 x live coaching calls (in-between trainings you receive live coaching from me on a group zoom meeting)
  • ​Slack Support Community (connect with other students and ask me anything)

"I would never have been able to do this without this course!"

"Profitable Groups taught me how to launch my program  in the easiest way possible and the tech behind it all is very confusing for me. It helped me put my program together with a clear prospective. The pricing, how to's, resources library and the video tutorials were a life saver! Absolutely, I would recommend this program! There are so many steps to launching your first program. I would never have been able to do this without this course help"

~ Stacey, Stacey Turner Wellness


Students of Profitable Groups will also get...

Get More Views & Leads with Pinterest Masterclass
Pinterest Expert, Julia Morandin, walks you through the four pillars of effective Pinterest marketing strategy, Pinterest myths and how to take pinners on a journey for more sales and clients. 
Legally Covered Interview with Christy Westerfeld, Health Business Attorney
Worried about being sued or not having proper legal protection? Christy clarifies all the most common legal health business questions and tells you exactly what you need to feel legally secure in your biz. 
Sell Your A$$ Off Webinar Script
Are webinars dead? Nope! They are still a powerful tool to sell out your group program. While, we will be using a more minimal approach in Profitable Groups, you will need a webinar to sell future reiterations of your program. And when it comes time, you will have a high-converting script to enroll more members!


5 X Live Training Calls (Value $4997)
5 x Live Zoom Coaching Calls (Value $4997)
10-week Slack Support Channel (Value $997)

Content Consistency Prompts (Value $497)
Legally Covered w/ Christry (Value $497)
Sell Your A$$ Off Webinar Script (Value $997)

Total Value = $12,984
Your Price = $1800 total

You pay $300 today to secure your spot. The rest is charged in either a single payment or 3 monthly payments starting on July 1st


If you don't find the incredibly valuable content inside Profitable Groups...well valuable, you can request a refund at 60-days after the program has started.

Listen, I have used this exact system to launch countless successful programs AND I have also helped dozens of students launch their group programs. Why am I telling you this? Because, Profitable Groups works for those who commit to executing it and I 1000% believe that if you dedicate yourself to the trainings, and assignments, you will see success.

So please take a full 60-days to explore the course material, plan out your group program and put the program strategies into action.

If you STILL don't believe Profitable Groups is a good fit - no problem, you tried! I will give you a full refund with proof that you have given the program an honest shot!

"I made 4K on my first group program launch"

"Wow! Thank you, Kendra! I wanted a group program for so long but I was sooooo intimidated by the whole process. I had no ideas what to do, the tech seemed crazy and I chose to do nothing. After working through the Profitable Groups course, I was able to execute my first launch without too many blips and enroll 10 members! I made 4K on my first group program launch and I know it will only increase each time. I highly recommend this program"

~ Janet, IIN Coach

Spots for Profitable Groups are Limited!

It's important that every student gets the support they need to launch their group program so I will be taking a total of 10 committed coaches for Summer 2021.

I am actively enrolling students as approved applications come in. So if you want a spot, get your deposit paid today! 


5 X Live Training Calls (Value $4997)
5 x Live Zoom Coaching Calls (Value $4997)
10-week Slack Support Channel (Value $997)

Content Consistency Prompts (Value $497)
Legally Covered w/ Christry (Value $497)
Sell Your A$$ Off Webinar Script (Value $997)

Total Value = $12,984
Your Price = $1800 total

You pay $300 today to secure your spot. The rest is charged in either a single payment or 3 monthly payments starting on July 1st


Frequently Asked Questions.
When does Profitable Groups Start?
I'm just as excited as you are to get this group program train rolling! The program will begin in July so that we will be launching your group program for September (a huge month for health & wellness).

The program will run for 10 juicy, informative and action-packed weeks. 

We will be done by summer time - so you can throw on your board shorts and party like a rockstar all summer long!
I consider myself tech-illiterate. How much tech experience is required for this program?
Profitable Groups is all about simplicity and minimalism. I keep the complicated tech to a minimum and make sure to include easy-to-follow tutorials for the tech that we do use inside the program.
When are the live calls?
The tentative call times are Wednesday's at 12:30pm PST. These will happen weekly and rotate back and forth between a training call and a group coaching call.
Will I be successful with Profitable Groups?
I am going to tell you the exact same thing as you would tell one of your prospective clients who asked the same question - it depends on you!

I can't launch your group program for you. I am here to guide you and tell you what to do. If you commit to the method, take focused action and do the work - your group program will be launched and live by the end of the 10-week experience!
Is there a payment plan available?
Yes! You can finance the program for 3 payments of $547 (after you have paid your $300 deposit).

Payments will start on July 1st and be billed every 4 weeks for a total of 3 payments.  
Can I join if I am not a health coach?
Maybe! If you are some type of online coach (life coach, personal development coach, mindset coach, spiritual coach) then the content taught in this program will be relevant!

You must be some sort of online coach selling coaching services for this program to work.
How quickly can I see a return on the investment to take the program?
Yes! Thank you for asking! Let's talk money!

Profitable Groups is set up so that we launch your group program during the 10-week experience.

That means that if you take the recommended steps, follow my pricing recommendations and launch with the rest of the group, you will make your investment back plus more - while still in the program!

The return on investment is quick - so long as you commit to doing the work and taking the necessary action.

I mean....that's pretty awesome!
Is the content available immediately?
You will get access to the Profitable Groups content starting on May 5th. 

Does HCA teach me how to launch an online course?
Consider Profitable Groups as the pre-requisite to launching a successful online course. Group program bridge the gap between 1:1 coaching and an online course. At the end of Profitable Groups, I will teach you how to transform your group program into an online course.
I don't have a big following. Can Profitable Groups work for you?
No big following required up in here! While we do make sure approved students have a small following, we don't require that they have a big following. 

Our students see success even with only a few hundred followers and email list subscribers.

In fact, just the other month, my student, Angela, enrolled 8 clients into her group program with an Instagram following of less than 1000. 
I haven't launched before. Can I be successful?
Profitable Groups is meant for first time launchers! I teach a simple method that simplifies the launch process and deletes all the complicated and stressful extras. My launch method is perfect for newbies. This process will also work for coaches who have launched before and been unhappy with the end result
I don't have a website or money to spend on ads. Wil this work?
Profitable Groups does not require students to even have a website. You can be highly successful without any website at all. We also don't require an money to be spent on ads.
How much time will it take to build my program?
We build out the framework for your program while inside profitable groups. With my Launch first method, we create the necessary components of your program by Phase 5.

At the beginning of Phase 5, we all launch our group programs together! Imagine not having to launch alone!

You and 9 of your business besties all launching and enrolling your first group program members.

There is absolutely no need to launch by yourself!!!

I will never forget that first time launch. It was an utter and complete disaster and I lost thousands of hours of my time and thousands of dollars of my hard earned money.

What I would have given to have someone holding my hand through the process, plus, an entire community of friends launching alongside me. That would have been priceless!

Now, if you want to figure this out on your own and do it solo - that's cool. But, you can also make the choice to lean on the wisdom of a launch expert (30+ launches and counting) packaged into a step-by-step system that allows you to launch your program quickly, get it generating dollars asap and avoid the BIG mistakes most new launchers are making. 

Save thousands of hours and dollars (not to mention your sanity and mental health) and gain the confidence to smoothly transition from one-to-one to one-to-many coaching!

Seize the moment - once the 10 available spots are gone - they are gone, gone gone.

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